Note: I aim to post quarterly career updates. This update covers Q4 2009.

All work and no play? Hardly! In November, Kelley won a five-day Hawaiian vacation on Twitter. Click above to check out our photo album!

For a guy who’s made his living as a journalist and marketing copywriter since 2001, I did surprisingly little writing in the fourth quarter of 2010.

I decided this summer that punchin’ the clock in a Fortune 500 cubefarm was not for me, and I gave it up on October 5. My initial intention was to build my freelance copywriting business, but before going full-time freelance I took a gig as Social Media Marketing Manager at Bulbstorm.

So, if not writing copy, what have I been up to? Here’s what:

• Managing the 90,000-strong Facebook presence for Ruiz Foods brands Tornados and El Monterey
• Monitoring developments in social media, particularly the ever-changing Facebook platform
• Serving as product manager for Bulbstorm’s Fan Ideas application launched in November
• Marketing Bulbstorm itself – whatever that means from one day to the next

More concretely, here are a few highlights of the last quarter:

• Providing social media “air cover” for Tornados’ brand new NASCAR sponsorship (see article below)
• Playing my part in the viral success of our Fan Ideas app on El Monterey’s Facebook fan page (6,000+ unique visitors and 2,000+ ideas shared in just days)
• Guiding the launch of our Bulbstorm for Business web pages
• Getting a small shout-out for Bulbstorm in the Wall Street Journal’s startup blog

Overall, it was an exciting quarter with plenty of opportunities to learn and few opportunities to write. The coming quarter promises to offer more of the same. We’re definitely in growth mode and the marketing “department” should expand to two people by the end of January.

Maybe there’ll be more time for writing in 2010. On second thought, maybe not …

(If you really miss reading my copy, check out my Stewart-Hass Racing newsletter article on Tornados’ social media efforts below.)

Social media marketing is an integral component of Tornados' marketing strategy. And Bulbstorm provided social media “air cover” for Tornados’ brand new NASCAR sponsorship.

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