Matt Simpson, MBA (ScribeDevil)'s Summary
Matt Simpson is Director of Interactive Marketing for Bulbstorm. In his time at Bulbstorm, Matt has managed interactive promotions for a range of clients including Intel and Ruiz Foods. He’s also played a key product management role in the development of Facebook applications recognized in Social Media Examiner, PR Week, Social Times, Inside Facebook, Jay Baer’s Convince & Convert, and more.
Prior to joining Bulbstorm, Matt worked in the marketing department of Fortune 500 technology reseller Insight Enterprises. Matt has a bachelor’s degree in journalism from Arizona State University and a master’s in business administration from the University of Phoenix.
Specialties
Social media promotions, Facebook ad management, copywriting, blogging, business development, start-ups, doing a little bit of everything!
Matt Simpson, MBA (ScribeDevil)'s Experience
Director of Interactive Marketing
bulbstorm
Privately Held; 11-50 employees; Marketing and Advertising industry
October 2009 – Present (2 years 5 months)
Matt Simpson is Director of Interactive Marketing for Bulbstorm. In his time at Bulbstorm, Matt has managed interactive promotions for a range of clients including Intel and Ruiz Foods. He’s also played a key product management role in the development of Facebook applications recognized in Social Media Examiner, PR Week, Social Times, Inside Facebook, Jay Baer’s Convince & Convert, and more.
Owner
ScribeDevil | Marketing Communications & Copywriting
July 2007 – Present (4 years 8 months)
• Wrote and/or edited marketing materials for the Arizona Diamondbacks, Desert Island Restaurants (Ling & Louie’s and Thaifoon), Fairytale Brownies, Intuit and more
• Contributed editorial content to Phoenix Magazine, Maroon & Gold Illustrated and the East Valley Tribune
• Wrote copy in support of print and e-mail marketing pieces for Intuit’s 2010 product launches
• Pitched, researched and wrote 4,000-word human interest piece on Little League baseball for D-backs Insider and multiple 1,000-word business pieces for Phoenix Magazine
• Commended for meeting deadlines and exceeding expectations for assignment scope and quality
Copywriter
Insight
Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry
July 2007 – October 2009 (2 years 4 months)
• Ascended to lead of copy team in April 2008 with responsibilities ranging from quality assurance to managing team workload to coaching
• Led creation of multipage web presence for $240M services organization; wrote copy, guided design and presented for executive approval
• Articulated Fortune 500 organization’s redefined value proposition in global and North American corporate overview brochures
• Guided creative development and execution of e-newsletter program, which exceeds industry response averages – subscribers: 25-30% open, 10-12% click through; prospects: 15-20% open, 2-3% click through
• Wrote for a variety of media including direct mail, billboards, case studies, print and online advertising, press releases, executive letters and more
• Chosen to participate in two-day offsite copywriting seminar and two-day workshop aimed at training Insight sales force on new sales methodology
Founder
Echo from the Buttes
August 2008 – March 2009 (8 months)
• Leveraged social media and online marketing tools – social networking sites, blogs, SEO, Google Analytics and more – to build audience for startup sports website
• Drew more than 1,000 visitors per week just four months after launch
• Multiplied daily search engine traffic over tenfold with on- and off-page SEO tactics
• Entered into separate syndication agreements with KTAR.com and Fanster.com
Sports Writer
East Valley Tribune
Public Company; 201-500 employees; Newspapers industry
April 2001 – July 2007 (6 years 4 months)
• Guided four full-time writers and over 30 contractors in coverage of 20 varsity sports at 40 local high schools
• Implemented several changes to high school coverage and improved contractor pool through recruitment and training
• Won two Arizona Press Club Awards recognizing excellence in sports writing
Matt Simpson, MBA (ScribeDevil)'s Education
University of Phoenix
Master of Business Administration
2006 – 2008
3.9 GPA, 96% in marketing course
Arizona State University
Bachelor of Arts, Journalism
1999 – 2001
Minored in history, also studied engineering
Activities and Societies: State Press
