Human Interest Features | ScribeDevil | Copywriting & Marketing Communications in Phoenix

Human Interest Features

Years in newspapers taught me that readers want more than just the facts. A black-and-white canvas needs color.

Leading into the 2008 Little League World Series, D-Backs Insider wanted to capture the color of youth baseball in America. Fortunately, two top programs were about to spend a weekend in Chandler, Arizona, competing for the right to represent their district at state. This 4,000-word piece sat readers in a lawn chair at their local park, enjoying a hotly-contested matchup of Arizona powerhouses while learning the history of the game.

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