Note: I aim to post quarterly career updates. This update covers Q2 2010.
I’ve owed this blog a quarterly update for over five weeks now. Needless to say, it’s been a busy few months full of exciting growth at Bulbstorm.
Since April, Bulbstorm has more than doubled in size. Fortunately, much of the hiring has been in areas to which I’ve contributed out of necessity rather than skill.
Ugh, how cliche. As Marketing Director for a tech startup, I wear many hats.
In theory, I’ll soon focus more on my role as Marketing Director and less on sales, product management, and client execution. Passing the baton has come slowly, but it is coming. Here’s what I’ve been up to:
Media relations: Third-party coverage has been critical to uncovering new business opportunities. Since April, we’ve secured coverage in Inside Facebook, Social Times, PR Week, Jay Baer’s Convince & Convert, CPG Branding, and more. (Check out my Social Times post: 4 Reasons Marketers Should Add Badges to Social Apps.)
Sales support: As interest in our flagship Facebook application grew in Q2, I found myself on the phone – a lot. We needed somewhere to drive prospects seeking more info. So, I scripted and recorded a five-minute demo of our app. If you’re still not sure what we do, the Idea Challenges video demo is a rough but comprehensive intro.
Client execution: Tornados and El Monterey – with a combined 250,000 Facebook fans – are still top priorities for Bulbstorm. They continue to drive serious growth and engagement on Facebook to emerge as leaders in the consumer goods industry. We’ve also added a number of new clients including Intel, which seeks consumer feedback on a new product in the Intel Phone of Tomorrow Challenge.
Oh, and Bulbstorm is not done growing. We’re still looking for talented, management-level teammates in marketing (and elsewhere). If you or someone you know is up for the challenge, please let me know!
So, that’s a quick rundown on the ins and outs of my career in Q2. Be on the lookout for my Q3 update sometime around Christmas!
