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	<title>Comments on: Sell the Sizzle (Not the Steak) to Win the Inaugural CopyBrawl</title>
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	<description>Marcom Pro in Phoenix</description>
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		<title>By: Itty Bitty Copy Tips, Selling Sizzle, and Giving Your Content Some Personality: April&#8217;s Commpse Meetup - CommposeAZ</title>
		<link>http://www.scribedevil.com/copybrawl-sell-sizzle-not-steak/comment-page-1/#comment-348</link>
		<dc:creator>Itty Bitty Copy Tips, Selling Sizzle, and Giving Your Content Some Personality: April&#8217;s Commpse Meetup - CommposeAZ</dc:creator>
		<pubDate>Mon, 05 Apr 2010 16:44:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.scribedevil.com/?p=238#comment-348</guid>
		<description>[...] Commpose will feature a Copychat on Micro Copy, an exercise created by Matt Simpson titled &#8220;Copy Brawl&#8221; and a featured discussion on content strategy by Katie Van Domelen of Off Madison [...]</description>
		<content:encoded><![CDATA[<p>[...] Commpose will feature a Copychat on Micro Copy, an exercise created by Matt Simpson titled &#8220;Copy Brawl&#8221; and a featured discussion on content strategy by Katie Van Domelen of Off Madison [...]</p>
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		<title>By: Commpose Meeting: Stretching Creative Limits and Beating Writers&#8217; Block &#124; ScribeDevil &#124; Copywriting &#38; Marketing Communications in Phoenix</title>
		<link>http://www.scribedevil.com/copybrawl-sell-sizzle-not-steak/comment-page-1/#comment-92</link>
		<dc:creator>Commpose Meeting: Stretching Creative Limits and Beating Writers&#8217; Block &#124; ScribeDevil &#124; Copywriting &#38; Marketing Communications in Phoenix</dc:creator>
		<pubDate>Mon, 07 Sep 2009 19:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.scribedevil.com/?p=238#comment-92</guid>
		<description>[...] the inaugural foodie CopyBrawl to twaiku’d CD reviews to Shakespearean recaps of ASU football games, I’m always on the lookout [...]</description>
		<content:encoded><![CDATA[<p>[...] the inaugural foodie CopyBrawl to twaiku’d CD reviews to Shakespearean recaps of ASU football games, I’m always on the lookout [...]</p>
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		<title>By: September Meeting: Stretching Creative Limits and Beating Writers’ Block - CommposeAZ</title>
		<link>http://www.scribedevil.com/copybrawl-sell-sizzle-not-steak/comment-page-1/#comment-86</link>
		<dc:creator>September Meeting: Stretching Creative Limits and Beating Writers’ Block - CommposeAZ</dc:creator>
		<pubDate>Wed, 02 Sep 2009 21:27:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.scribedevil.com/?p=238#comment-86</guid>
		<description>[...] the inaugural foodie CopyBrawl to twaiku’d CD reviews, I’m always on the lookout for new ways to stretch my creative limits [...]</description>
		<content:encoded><![CDATA[<p>[...] the inaugural foodie CopyBrawl to twaiku’d CD reviews, I’m always on the lookout for new ways to stretch my creative limits [...]</p>
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		<title>By: &#187; Creative roadblock? Try CopyBrawl or haiku to stretch writer&#8217;s wings. &#124; ScribeDevil &#124; Copywriting &#38; Marketing Communications in Phoenix</title>
		<link>http://www.scribedevil.com/copybrawl-sell-sizzle-not-steak/comment-page-1/#comment-84</link>
		<dc:creator>&#187; Creative roadblock? Try CopyBrawl or haiku to stretch writer&#8217;s wings. &#124; ScribeDevil &#124; Copywriting &#38; Marketing Communications in Phoenix</dc:creator>
		<pubDate>Tue, 01 Sep 2009 01:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.scribedevil.com/?p=238#comment-84</guid>
		<description>[...] example, in the inaugural CopyBrawl, copywriters sold their favorite grocery item in 100 characters or less. It was that simple. And we saw some great contributions, like: The Sunday New York Times [...]</description>
		<content:encoded><![CDATA[<p>[...] example, in the inaugural CopyBrawl, copywriters sold their favorite grocery item in 100 characters or less. It was that simple. And we saw some great contributions, like: The Sunday New York Times [...]</p>
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		<title>By: ScribeDevil</title>
		<link>http://www.scribedevil.com/copybrawl-sell-sizzle-not-steak/comment-page-1/#comment-78</link>
		<dc:creator>ScribeDevil</dc:creator>
		<pubDate>Sat, 22 Aug 2009 19:59:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.scribedevil.com/?p=238#comment-78</guid>
		<description>The 100-character limit wasn&#039;t totally arbitrary. It does leave room to squeeze it into a tweet along with &quot;CopyBrawl&quot; and a tinyurl. &gt;:-)

Besides if you can sell it in 100 characters or less, then you&#039;ve got what it takes!</description>
		<content:encoded><![CDATA[<p>The 100-character limit wasn&#8217;t totally arbitrary. It does leave room to squeeze it into a tweet along with &#8220;CopyBrawl&#8221; and a tinyurl. >:-)</p>
<p>Besides if you can sell it in 100 characters or less, then you&#8217;ve got what it takes!</p>
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