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3 more things I loved about Tempe Leadership
The 28th class of Tempe Leadership graduates today. I don’t think it’s a stretch to say it’s the best class ever, but I may be biased as a member of Class XXVIII. Unfamiliar with Tempe Leadership? Every year, 20 Tempeans are selected to develop their leadership skills, explore the inner workings of the city, and [...]
I caught my limit aboard the good ship Bulbstorm
“When you go fishing you can catch a lot of fish, or you can catch a big fish. You ever walk into a guy’s den and see a picture of him standing next to 14 trout? No, he’s holding a 3,000-pound marlin.” ~ The Social Network When I joined Bulbstorm in October 2009, I thought [...]
3 dos and 2 don’ts for settling the digital marketing frontier
I previously posted about the importance of a dedicated R&D budget for digital marketing innovation. Of course, a budget is useless if it’s squandered. And in digital marketing, there are plenty of opportunities to burn cash. Digital marketing is an unsettled frontier, populated by self-proclaimed gurus, snake oil salesmen, and iffy startups. You can strike [...]
The benefits of a dedicated digital R&D budget
When it comes to digital marketing, there are huge benefits to being an early adopter. First, there are cost efficiencies in new platforms due to lack of competition. Second, to borrow a real estate analogy from Tom Martin, those who move into a neighborhood before it’s popular benefit most from any future popularity. Of course, [...]
Facebook advertising for the single-and-looking
I’m a single guy with specific taste. I’m only interested in women with the potential to become my intellectual and spiritual partner over the long term. On any given night, these women may be in bars. Or coffee shops. Or yoga classes. Or laundromats. In the unlikely case that I’m in the same place at [...]
